When I was 9 years old, I burst into red, and when I was 38 years old, I almost ruined myself this time …

Paiye has never been so eager for a big network as he is now.

His previous works include The Fox Wife in the Mountain Village and The Legend of the Hunter in Xing ‘anling.

The cooperative actor, Paiye likes it very much, and will reveal it later.

As expected, The horror atmosphere of this film is quite emotional..

For example, this scene at the moment.

A man dived into the water with bare arms.

What are you doing?

Fishing for dead bodies.

Take a closer look.

The woman was dressed in red, holding the child, pale, and the two were tied up in chains.

The man tried his best to catch up with filth. "river drifter", is the floating corpse in front.

And he also revealed the true face of Lushan Mountain.

This IP, or guess, "now boyfriend" Li Xian starred in "River God".

Then the question is coming-

Quite a big production. How did you find our child star Xie Miao?

IP bottoming, but also the top creative team in the online world, why did the work overturn?

Through this movie, let’s once again walk into this "Internet Big Brother" who has become popular in recent years.

If you want to enjoy the cool in midsummer, watch tales of mystery, the River God. (hereinafter referred to as "River God")It fits quite well.

It played with flowers again in the horror scene.

But the problem is that the story is tied to execution..

Tell the story briefly.

The water police of Tianjin Wei body salvage team Guo Deyou(Xie Miao), younger brother Ding Mao(Lin Fengye)and Li Daleng(Yune Yi)After going through hardships and dangers, I explored the truth of the sinking case and finally talked with BOSS. LianhuaqingLet’s compete.

Like many internet giants, River God goes the same way. Terror wind.

For example, in the residence, there are gloomy dummies.

For example, there is a scene where a child dies and a man is still steaming steamed buns, but you can look at the seasoning carefully.

Guo Deyou suffered from ptomaine poisoning due to contact with drifters, and he had hallucinations and often saw some strange scenes.

As the saying goes, this is Harm the gods in the middleYes.

The scene in the library was the most wonderful thing for Paiye.

According to legend, an administrator once died here, so there will be haunted stories. Whenever at night, the administrator’s ghosts wander back and forth..

These people didn’t believe it at first.

As a result …

Tall!

Can!

Pre!

Police!

Even more exciting, it is Double ghost combinationVisual design.

Except for this paragraph.

There are also heavy scenes in the film, such as exploring the ghost house at night, guiding the way by the Yin and Yang River immortals, and fighting with the Qing Dynasty.

So, what’s the problem with River God?

The main element of terror, but every time I want to scare people, I let Xie Miao shout there: "Don’t be afraid, it’s all an illusion!"

The effect is that the danger signal is removed before the audience is scared.

The thriller effect is greatly reduced.

Rush over with your eyes closed.

I mean, can we scare people out first and then "get close to science"

Moreover, the climax of the film.

In the illusion of everyone, Lian Huaqing became a monster. But whether it’s special effects or image design, it’s too lame..

More importantly, "River God" is composed of horror scenes after horror scenes, and these paragraphs are relatively broken. From the narrative structure, the sense of collage is too strong.

In fact, Paiye is more concerned about starring Xie Miao.

In this film, his best action is not shown.

Maybe many people don’t know, It is not easy for him to participate in this level of online projects..

Let’s start from the beginning.

Xie Miao’s starting point is too high.

At the age of nine, he was taken by Jing Wong, and for the first time he acted, he cooperated with Jet Li, a super idol in countless people’s hearts.

That movie is exactly what it is. Five ancestors of new Shaolin.

In the film, Jet Li plays Hong Xiguan, who is unsmiling and extremely serious.

Interestingly, Xie Miao’s son Hong Wending is even colder than his father.

Moreover, his gestures are very mature and sophisticated, which forms a great contrast with the lovely and innocent image of the child.

In action, Xie Miao has a solid foundation and performs brilliantly.

The characterization was quite successful, and Xie Miao became a star of tomorrow at an early age.

The following year, he participated in the comedy action film Peter Pan and God of Gambling 2.

Let him go further, it is the movie "Letter to Dad" (also known as "Red Veyron").

In this work, the image of Xie Miao becomes More sad and bitter.Some.

consolidate(Xie Miao)With dad Gong Wei(Jet Li)Gather less and leave more.

Without his father around, he heard too many rumors, but he always believed that his father was a good man.

On weekdays, in the face of verbal humiliation, he can only protect himself with kung fu.

There are more exciting action scenes.

At that time, Hong Kong’s action films were very voluminous, and the action guides had to be constantly updated to maintain their position in the industry and sell the films.

Just like in "Letter to Dad", Jet Li and Xie Miao "merged into one" and contributed a unique and interesting fight.

People can’t help but sigh, "Action scenes can still be shot like this!"

Xie Miao can complete such a complicated action scene, which is by no means simple.

And in performance, he also has advanced.

In the film, Gong Wei was undercover in a criminal group. In order not to expose his identity, he had to use violence to consolidate it.

Such a scene requires strong acting skills, and Xie Miao also contributed a very delicate performance..

If we say that in "Five Ancestors of New Shaolin", he is just a child who listens to the director’s guidance.

So after the Letter to Dad, He began to feel the doorway of performance..

The future is limitless.

Even looking at the Chinese film industry, people like Xie Miao who have a solid foundation, image and luck are rare.

However, after the performance of "Letter to Dad", he followed the advice of his predecessors and decided to go back to the mainland to study.

However, the entertainment industry will not wait for anyone..

When Xie Miao graduated, he had already changed his life.

He can only play some functional martial arts roles in the TV circle, from Prime Minister Gan Luo Junior to the Legend of Shaolin Temple.

Once a dazzling child star, the light gradually faded, and slowly it was found that there was no such person.

And many years later, he found another way.

Around 2016, Xie Miao began to contact.Online movies, which is what we often call "big net".

This kind of works seems to be born with "original sin", and the production funds are limited.

Compared with cinema films, Netbig is too shoddy and at the bottom of the contempt chain.

In 2016, Xie Miao starred in "Dream on a Journey to the West".

Just looking at the stills reveals a cheap taste.

But as a result, many films have been made in this series.

Later, there was even a "surprise" and it was found. Zhongrui Chi(CCTV version of The Journey to the West Tang Priest)and Wayne Lai(Hong Kong version of The Journey to the West, the actor of Pig Eight Rings).

However, Xie Miao is diligent in filming, and has no aversion.

He’s crawling around the net, I’ve tried all the subjects and acted all the roles..

For example, Fahai You Don’t Know Love, a war movie, The Big Man Thirteen Generals fought bloody battles in Shule City, a biographical film, The Assassin’s Glory Jing Ke, a kung fu movie, The Heroes of Fang Shiyu, The Awakening of Master Ip Man, a series of mythical monkeys, and Shaolin Demon, which mixes action elements with mythical elements …

Regardless of the quality of the work, you can always see similar comments: "Xie Miao is still great."

In 2018, Xie Miao won the Best Actor Award in the Internet Film Unit of the 3rd China Yinchuan Internet Film Festival with "Thirteen Generals of the Great Han Fighting in Shule City".

Hard work is finally recognized.

And Xie Miao, still looking for his own style..

As an action actor, if you want to stand up again, you must have a successful role.

Xin Qiji 1162, which was launched in 2020, gave him the image of a heroic soldier.

In 2021, A Bloody Battle of Humen gave him a righteous image of a righteous folk. "Northeast never to lose" gave him a courageous and capable police image.

In terms of word of mouth, A Blood Battle at Humen and Northeast never to lose both scored 6 points in Douban.

The quality of Netbig is improving.

And the figure of Xie Miao has become increasingly clear..

It is worth mentioning that last year, the climax of the phenomenal explosion film Crime City 2, which saw more than 10 million people in Korea, put the action scene on the bus.

A similar bridge segment, Northeast never to lose, was completed in 2021.

What really made Xie Miao complete the transformation was last year. Arrogant.

In the film, The design of the blind man made him glow with unprecedented charm..

Action design is equally wonderful, like Wrong hand, listening to wind knife, loulan chopThey are all amazing.

And Xie Miao’s skill is clean, neat and highly accomplished.

In the story, the blind man who acted bravely stood still.

The film scored a high score of 7.1 in Douban, which belongs to the existence of the ceiling in the field of Internet.

What’s even more surprising is that Paiye once saw the preview of "Arrogant 2" in the cinema. "See you at the cinema in 2023" is particularly eye-catching.

It is really rare to kill from the Internet to the cinema.

It can be said that with this series, Xie Miao has completed the break of his acting career..

Following the growth of Netbig, it also laid the title of "the first brother of Netbig".

In the face of this statement, he is still very modest.

Image source watermark

Moreover, the style has been found and the goal is clear.

Image source watermark

Back to the question at the beginning.

Why did an Internet university with such specifications as "River God" find Xie Miao?

Because, he has accumulated enough reputation.

Why is the quality of River God poor?

The story, special effects and characters are not solid enough, and this work does not make good use of Xie Miao’s strengths.

Choose a bad script and ruin yourself?

Not really.

But in the long run, it seems to be more cautious.

On the other hand, in this film, Xie Miao remained steady and contributed a touching emotional drama..

Looking back on Xie Miao’s resume through He Shen.

We saw his abnormal growth curve, but also saw his determination and patience to overtake in corners.

It is not easy for him to find his own world in the fierce entertainment industry.

And the occasional defeat may be the norm.

More importantly.

A brand-new Xie Miao, already deus ex..

Editor in charge:

Tianjin: Three types of personnel can receive a one-time subsidy for their first venture.

Recently, the Municipal People’s Social Security Bureau and the Municipal Finance Bureau issued the Notice on Further Improving the Payment of One-time Entrepreneurship Subsidies to encourage self-employment and promote entrepreneurship to drive employment.

The "Notice" clarifies that within the legal working age, a person who has started a business (including individual industrial and commercial households, the same below) for the first time in Tianjin and has been in normal production and operation for one year, has promoted the employment of one or more people, paid social insurance premiums according to regulations and met one of the following conditions can apply for a one-time business start-up subsidy within two years from the date of registration:

Graduates from ordinary institutions of higher learning (including Hong Kong, Macao and Taiwan) who have left school within 2 years; Registered unemployed for 6 months or more; Those who have started businesses in agriculture-related areas of our city.

The subsidy conditions and standards are:

If the enterprise has continuously paid social insurance premiums for 12 months (the enterprise legal person and employees should be in the normal payment state at the time of application, the same below), a business start-up subsidy of 3,000 yuan will be given.

Enterprises that have continuously paid social insurance premiums for 6 months can apply for a subsidy of 1,500 yuan in advance.

One-time entrepreneurship subsidies can only be enjoyed once, and self-employment subsidies for unemployed people cannot be enjoyed repeatedly. (Reporter Liao Chenxia)

[Yellow River An Lan] "Dahe Heavy Industry" Xiaolangdi Water Control Project witnessed the national pulse for a thousand years.

  [One of the Series Reports on the Yellow River in An Lan]

  [Yellow River An Lan] "Dahe Heavy Industry" Xiaolangdi Water Control Project witnessed the national pulse for a thousand years.

  "how the Yellow River’s waters move out of heaven, entering the ocean, never to return." The Yellow River has changed from an unruly angry river to a mother river that benefits people’s livelihood, realizing a historic change from passive governance to active governance. Nowadays, the beautiful vision of long-term stability in the An Lan of the Yellow River is no longer a dream, which is inseparable from "Dahe Heavy Industry" — — Xiaolangdi water control project.

  On September 14th, Guangming. com reporter followed the "An Lan of the Yellow River" series of activities and went into Heluo area in the middle and lower reaches of the Yellow River to see how Xiaolangdi Reservoir built a barrier to defend the An Lan of the Yellow River, and described the quality development picture of the Yellow River.

[Yellow River An Lan] "Dahe Heavy Industry" Xiaolangdi Water Control Project witnessed the national pulse for a thousand years.

  Xiaolangdi Water Control Project Landscape Guangming Net Xiong Jiao/photo

  The "water purifier" of the river

  "Xiaolangdi Water Control Project is a key control project for the Yellow River regulation and development. It controls 92% of the basin area, 91% of the runoff and nearly 100% of the sediment of the Yellow River, focusing on flood control, ice prevention and siltation reduction, taking into account the functions of water supply, irrigation and power generation. " Li Peng, director of the Water Dispatching Division of Xiaolangdi Water Control Center, told reporters.

  Since 2002, Xiaolangdi Water Conservancy Project, by regulating the reservoir discharge, has washed out the silted sediment in the Yellow River channel and reservoir in time, reduced the siltation in the reservoir area and riverbed, and stopped the suspended river from rising, greatly increased the flood discharge capacity of the main channel of the Yellow River and built the "water purifier" of the Yellow River.

  Xiaolangdi Project resisted the "Autumn Flood in West China" in 2003, many autumn floods in the middle reaches of the Yellow River, flood in the whole flood season, and effectively responded to the biggest flood since the founding of New China in 2021.

[Yellow River An Lan] "Dahe Heavy Industry" Xiaolangdi Water Control Project witnessed the national pulse for a thousand years.

  The downstream landscape of Xiaolangdi Water Control Project Guangming Net Xiong Jiao/photo

  The "scale" of the river

  "In this autumn flood test in 2021, one of the highlights of flood control is the high precision of water control." Li Peng told reporters. By forecasting the flood water quantity and combining with the downstream river flow, the control water quantity is adjusted in real time, and the interception and release are carried out in strict accordance with the demand. "If there is too much water control, the downstream will be cut off; Too little will cause floods, "Li Peng added. In this process, when Xiaolangdi Reservoir releases the flow every 4,000 to 5,000 cubic meters as the normal state, at the same time, the adjustment accuracy needs to be controlled at 50 cubic meters, which plays the role of "scale" for accurately regulating the water quantity.

  Xiaolangdi Water Control Project adopts scientific water management methods such as "peak-shifting operation" and "flood-blocking operation" to basically ensure the uninterrupted flow of water in the lower reaches of the Yellow River and effectively improve the water supply and ecological environment in the middle and lower reaches. "scientifically store water in the wet season and discharge it as needed in the dry season to meet the agricultural, industrial and ecological water use in the lower reaches of the Yellow River." Li Peng said. At present, Xiaolangdi Reservoir has realized the diversion of water from the Yellow River to Tianjin, from the Yellow River to Qingdao and from Huang Ji Lake by regulating water storage capacity, which has improved the water quality and ecological security of the middle and lower reaches of the Yellow River, such as Beijing-Tianjin-Hebei region.

[Yellow River An Lan] "Dahe Heavy Industry" Xiaolangdi Water Control Project witnessed the national pulse for a thousand years.

  Li Peng, Director of Water Dispatching Department of Xiaolangdi Water Control Project, was interviewed by Xiong Jiao of Guangming. com/photo

  The "ecological valve" of the great river

  "When the weather is fine, you can see a large green plain landscape in the lower reaches of the Yellow River." Li Peng has worked with emotion for more than 20 years, witnessing the ecological changes in Heluo Basin of the Yellow River. After the Xiaolangdi Reservoir was impounded, the vast water surface and green mountains formed in the upstream of the dam gave a panoramic view of the beautiful scenery of the Yellow River. The river flows out of the dam and into the beach, forming a wetland, widening the waterway and slowing down the flow rate, creating a holy place for birds to live. At present, there are 206 species of wetland birds in Xiaolangdi Wetland Reserve of the Yellow River, including 10 species of national first-class protected animals such as Hei He, stork and golden eagle, and 36 species of national second-class protected wild animals such as egret and swan.

  "Gaoxia Yonggu Huanghe Ning, Gaoxia Pinghu Huang Heqing." As the guardian of the great river, Xiaolangdi stands in the high gorge of the middle and lower reaches of the Yellow River, telling the legendary story of water diversion and sand control and singing the beautiful scene of ecological management. (Guangming Net Zhang Bingyu Xiong Jiao)

Where should I go to discard the pesticide packaging waste that pollutes the environment in the field at will?

  Xinhua News Agency, Beijing, August 2 nd Question: Where should we go to discard the pesticide packaging waste that pollutes the environment in the fields at will?

  Xinhua News Agency reporters Gao Jing, Qian Lizhen and Wang Xiaolin.

  Pesticide packaging waste is large and scattered, which becomes invisible pollution in the fields. Where should these packaging wastes go? How to reduce its impact on the environment? According to the reporter’s recent interview, despite the difficulties of recycling and disposal, some places have begun to explore effective methods for recycling and disposal of pesticide packaging waste.

  Serious pollution, hundreds of millions of pesticide packaging waste was thrown in the fields.

  This year’s rice planting season, nine agricultural stores in Menghe Town, Xinbei District, Changzhou City, Jiangsu Province have a new task: recycling the sold pesticide packaging.

  A few days ago, the reporter saw in Nongfeng Agricultural Resources Management Department that two harmful waste recycling boxes, one gray and one yellow, were prominently placed in front of the store, which were used to recycle pesticide packaging bags and pesticide bottles.

  Chao Yutang, the person in charge of the operation department, is receiving Zhang Yongfu, a big farmer. He said, "Although all the pesticides are low in toxicity and residue, you must not discard the packaging at will after using them. If the wind blows into rivers and wells, it will pollute the water source. The residual pesticides in the packaging bag seep into the ground with rainwater, which will also pollute the soil and destroy the groundwater quality. "

  Zhang Yongfu nodded from time to time, saying that the packaging of this batch of pesticides must be taken to the store for recycling next time.

  China is a big country in pesticide production and use. Shan Zhengjun, a researcher at Nanjing Institute of Environmental Sciences, Ministry of Ecology and Environment, said that the packaging capacity of pesticides in China is mostly between a few grams and several hundred grams. If one package per 100 grams of pesticide preparation is counted, the annual production of pesticide packages can reach 10 billion.

  At present, the recovery rate of pesticide packaging waste in China is low, and recycling work is only carried out in Zhejiang, Shanghai and other places, and pilot work is carried out sporadically in other areas. More packaging waste is randomly discarded in the fields, which has become one of the outstanding problems in the agricultural environment.

  Experts pointed out that pesticide packaging wastes are mostly made of glass, plastic and other materials, which are difficult to degrade in the natural environment and scattered in fields, roads, water bodies and other environments, causing serious "visual pollution". More seriously, pesticide residues in packaging waste will be released into the environment, especially in plastic and aluminum foil packaging. If it enters the soil and water environment, it will directly harm rural soil and water, affect agricultural production, and may enter drinking water sources, threatening residents’ health.

  It is difficult to recycle and treat, which causes pesticide packaging waste to be discarded at will.

  Where should hundreds of millions of pesticide packaging wastes go? To reduce the environmental pollution caused by it, it is undoubtedly necessary to recycle it. The Regulations on Pesticide Management issued by the State Council in 2017 requires that pesticide production enterprises and pesticide operators should recycle pesticide wastes to prevent pesticide pollution and pesticide poisoning accidents.

  However, experts pointed out that the first step of collection is facing difficulties. China’s agriculture is mainly produced by one household, and the use of pesticides is large and scattered. Due to the lack of economic value of pesticide packaging waste, in the absence of encouraging policies, farmers’ enthusiasm for actively collecting and returning pesticide packaging after taking medicine is not high, resulting in packaging waste being randomly discarded in fields and ditches.

  Shan Zhengjun further pointed out that even after unified collection, it still faces subsequent disposal problems. At present, pesticide packaging waste is treated as hazardous waste, and the disposal price is high, and in some places, one ton is as high as five or six thousand yuan; At the same time, it is difficult to find enterprises with hazardous waste disposal qualifications in some places, or the disposal capacity of hazardous waste disposal enterprises is limited, which makes it difficult to dispose of pesticide packaging waste on schedule after collection, but will affect the enthusiasm of recycling.

  Whether it is recycling or disposal, it needs corresponding financial support. Shan Zhengjun said that at present, some places that carry out pilot recycling and disposal are mostly undertaken by financial funds, and the role of pesticide producers and operators has not been fully brought into play. Pesticide manufacturers at home and abroad have also made some attempts to recycle packaging waste, but the proportion is still low.

  Three parties make concerted efforts to reduce the pollution of pesticide packaging waste

  Starting this year, huadian city, Jilin Province has set up centralized recycling stations in 9 towns and 1 street, which are under the responsibility of agricultural stations. The pesticide packaging waste is recycled at the price of 0.2 yuan per bottle and 0.1 yuan per bag, and then treated harmlessly. The local government has invested more than 1.2 million yuan to recycle 65 tons of waste.

  Liang Xijiang, director of huadian city Agriculture Bureau, said that the paid recycling system has greatly enhanced farmers’ awareness of environmental protection. In the past, pesticide bottles and bags that could be seen everywhere in farmland on both sides of the river were rare, and agricultural non-point source pollution was effectively curbed.

  Shan Zhengjun introduced that there are three main modes of exploration in various places: government-led, enterprise-led, and project-led. However, the government may face the problem of great financial pressure, while enterprises may lack mandatory recycling requirements and bear more costs than enterprises that do not recycle, which may be difficult to sustain. He suggested establishing a recycling model with government leading, enterprise main body and public participation.

  At the end of 2017, the former Ministry of Environmental Protection and the former Ministry of Agriculture jointly issued the Administrative Measures for the Recycling and Disposal of Pesticide Packaging Wastes (Draft for Comment). The exposure draft stipulates the recycling, storage, transportation and disposal of pesticide packaging waste, further clarifies the recycling obligations of pesticide producers and operators, and proposes to establish a recycling reward or user deposit return system to guide pesticide users to voluntarily return pesticide packaging waste.

  According to industry insiders, this management method is expected to be introduced by the end of this year, and it is expected to classify high-toxic pesticides and low-toxic pesticides to reduce the pressure on hazardous waste disposal in various places.

  Shan Zhengjun affirmed the local experience of adopting the recycling reward system, which will greatly promote the recycling of pesticide packaging waste. At the same time, he pointed out that the management measures should strengthen the supervision responsibilities of agricultural and environmental protection departments, implement the main responsibilities of pesticide producers and operators, and punish enterprises that fail to fulfill their recycling obligations according to laws and regulations.

[Escort Spring Festival travel rush] Working at MINUS 20 degrees Celsius Luliangshan "Tunnel Iceman": It is only for the safe passage of trains day and night.

  Cctv news(Reporter Cui Mingming, reporter from Liu Chang, wanglili, Zhao Zhechang): There are such a special group of people on duty along the railway in Shanxi mountainous areas. Every winter, they will go into the dark tunnel to remove icicles formed by water seepage, so as to ensure that the Taiyin Bank Railway, which runs through the railway artery in the central and western regions of China, will complete the heavy responsibility of transporting 60 million tons of western energy to the east every year and safely pass 68 trains. This group of people is called "tunnel icebreakers".

  As the third longest tunnel in Asia, the Luliangshan Tunnel, with a total length of 20.7 kilometers, is the main traffic route for Lvliang to the outside world. The tunnel is located in the mountainous area, and mountain spring water flows into the tunnel all the year round. With the sudden drop of temperature, hundreds of "ice runners" will form in the tunnel in one night. If it is not cleaned in time, it will damage the structural surface of the tunnel side wall, ballast bed and ditch cover plate, which will cause great safety hazards to the operation of passenger cars.

  At this time, the workers of taiyuan railway administration Taiyuan South Works Section wearing lighting lamps and holding special pickaxes and steel bars will appear here. They will stand on the ladder, tie safety ropes, and pay attention not to hurt the cables while picking axes and smashing ice. In this way, the ice is constantly knocked and the salt is sprinkled, just to ensure that the train with a speed of 160 kilometers per hour can pass safely.

  Similarly, the 434-kilometer Taijiao Railway is an important channel for the transportation of Shanxi coal. Every four hours, the staff of Yushe Bridge and Tunnel Workshop of Taiyuan Works Section of Taiyuan Bureau will clear 42 hidden ice spots of six tunnels along the route.

  Cheng Xuliang, the foreman, said that the popsicle they used was 6 meters long and consisted of three irons, each weighing 40 kilograms. If they didn’t master it well, sharp ice slag and ice cubes would fall with the popsicle, and they were often injured by the falling ice cubes.

  In the working environment of MINUS 20 degrees Celsius, these ice skaters are steaming on their heads. Although they are called "ice skaters", in fact, ice skating is only part of their work, and they have to check the facilities, equipment and lines. Every year in Spring Festival travel rush, they stick to their posts, and use the achievements of more than 5,000 cubic meters of ice to get the trains running smoothly.

Travel with Peace of Mind for the Blind —— Visiting Dalian Training Base for Guide Dogs in China

  Fu Mingyan, the trainer of China Guide Dog Training Base, trained the dog "Mu Mu" (photo taken on April 22, 2021). Xinhua News Agency reporter Pan Xiaolong photo

  Xinhua News Agency, Shenyang, April 30 (Reporter Wu Jiangmin, Zhang Boqun) Cars roared past, and one more step was the endless driveway. The guide dog Ping An quickly turned around and blocked the blind in front of the driveway. In the earphone, there came wangxin’s urgent voice: "Pay attention to the card position, just now ‘ Ping An ’ It has stopped. "

  3 meters away, wangxin, holding a walkie-talkie, looked serious. As the trainer of Dalian Training Base for Guide Dogs in China, in the next month or so, she will teach the blind to use the password of guide dogs, so that the blind and guide dogs can build a bridge of mutual familiarity and trust.

  This is a little-known job. Guide dogs can only serve one visually impaired person for a lifetime, and they can stay with them for 8 to 10 years at most. How to cooperate between guide dogs and blind people is very important. Wangxin has been doing this training for 13 years, helping nearly 200 blind people understand and learn to use guide dogs.

  Wangxin’s understanding of the blind comes from his blind mother. When I was a child, after school, wangxin would pick up my mother from work and go shopping hand in hand. Later, she went to Japan to study, and the mother and daughter often talked. One day, wangxin learned that his mother had adopted a guide dog.

  Wangxin initially had doubts about the role of guide dogs, but her mother’s change gradually dispelled her worries. My mother, who didn’t like going out, went for a walk in the park and became a daily routine. When the mother walks on the road with a guide dog, she will also take the initiative to answer questions from neighbors and passers-by. "She is better integrated into society and her life is more convenient." Wangxin said.

  In 2010, under the guidance of her mother, wangxin joined the Dalian Training Base for Guide Dogs in China, and began to be responsible for the cooperation training between blind people and guide dogs.

  During the training, wangxin integrated his psychological professional knowledge into it. First, he observed the changes of the blind’s expression and movements, and then provided appropriate guidance, so that the blind could slowly overcome their fear of traveling and use guide dogs more skillfully.

  In addition to introducing foreign training courses, Dalian Training Base for Guide Dogs in China has also designed some instructions for guide dogs. The terrain in China is different and the road conditions are complicated. When passing the traffic lights, wangxin and his colleagues asked the blind to raise their right arms to remind passers-by, and issued a "don’t be distracted" command through voice to remind guide dogs to go straight ahead and cross the crosswalk.

  Wang Lin, the trainer of China Guide Dog Dalian Training Base, trained Yummy, a dog in training, in a street in Lushunkou District, Dalian (photo taken on January 14, 2020). Xinhua News Agency reporter Pan Xiaolong photo

  At the same time, the improvement of public policies has promoted the popularization of guide dogs. In recent years, China has successively issued regulations on barrier-free environment construction and "Several Provisions on Passengers with Visual Disabilities Carrying Guide Dogs into Stations (for Trial Implementation)", ensuring the convenience for blind people to travel with guide dogs, and aviation, railways, banks, subways, shopping malls and parks are also being opened to guide dogs one after another.

  In 2018, China promulgated the national standards for guide dogs, which defined the selection conditions of guide dog candidates, and went through four stages: foster care period, training period, service period and retirement period. The service period was about 6 to 10 years.

  "This document is very important for the development of guide dogs." Wangxin said that this shows that the level of barrier-free environment construction in China has been further improved.

  On wangxin’s mobile phone, there are nearly 100 blind friends’ phone numbers, and she often receives their consultation and story sharing. A blind user from Zhengzhou said that he was afraid to go out in the past, but now he can travel around with a guide dog, and the radius of his life has been greatly expanded.

  Dalian Training Base for Guide Dogs in China was established in 2006. At the beginning of its establishment, the base trained less than 10 qualified guide dogs every year. At present, the Dalian Training Base for Guide Dogs in China has delivered more than 300 guide dogs for the visually impaired free of charge.

  The attention and understanding of guide dogs from all walks of life have also improved significantly. In 2022, many guide dogs appeared at the Beijing Winter Paralympics; There is a "barrier-free travel service" on the online car platform, which provides services for guide dog users and helps passengers carrying certified guide dogs to travel smoothly.

  Fu Mingyan (left) and Jiang Boya (right), trainers of China Guide Dog Dalian Training Base, wear equipment for training dogs "Mu Mu" (lower left) and "Cool K" (lower right) (photo taken on April 23, 2021). Xinhua News Agency reporter Pan Xiaolong photo

  April 26th this year is International Guide Dog Day. At a passenger station in Guangzhou, a training guide dog appeared on the street, inviting passengers to know and understand the guide dog, and sticking a heart-shaped sticker on the billboard "I would like to ride with the guide dog".

  "At present, the number of guide dogs in China is still very small. It takes about two years to wait in line from submitting an application to receiving it." Wangxin said that she has confidence in the future development. The base receives emails from all over the country every month, and more and more young people are getting to know and understand this cause and applying to become volunteers. (Participating in writing: Wang Nan, Chen Wei)

The top spot of domestic beauty cosmetics is changed to the main one. Polaiya eats the "big single product" bonus. When the second brand is built,

Source: media scrolling

  Source: China Times

  Just promoted to the "new champion" of domestic beauty cosmeticsPolaiyaCan’t wait to start building the second curve. At the performance briefing held on April 25th,PolaiyaFang Yuyou, director and general manager, mentioned in response to investors’ questions about how to ensure the status and stability of his own brand, "We will serve the second brand echelon with embryonic form and the brands in continuous incubation, and form a brand matrix with skin care, make-up and personal care as embryonic forms."

  In 2023PolaiyaThe revenue growth rate reached a new high, exceeding the 8 billion level.shanghai jahwa corporation, boarded the throne of the first domestic beauty. However, "it’s easier to fight the country than to defend it", and the company is currently facing the risk of dependence on the main brand. In recent years, the revenue of the main brand has been about 80%. Now Polaiya, who has reached the top of the local rivers and lakes, has begun to build a second brand according to the gourd painting.

  Channel dividend

  After several years of rapid development, Polaiya finally surpassed.shanghai jahwa corporationIn 2023, its operating income increased by 39.45% year-on-year to 8.905 billion yuan, far exceeding.shanghai jahwa corporation6.598 billion yuan; The net profit attributable was 1.194 billion yuan, a year-on-year increase of 46.06%. It is worth mentioning that the growth rate of these two indicators has reached a new high since Polaiya went public.

  In the first quarter of 2024, Polaiya continued its growth trend, achieving an operating income of 2.182 billion yuan, up 34.56% year-on-year, and a net profit attributable to 303 million yuan, up 45.58% year-on-year. In this regard, Polaiya said that it is due to the revenue growth of its online channels.

  Polaiya was founded in 2006 and listed in 2017. It is an old brand of domestic cosmetics. Two years before and after listing, the company also experienced a period of time. From 2014 to 2017, its revenue did not change much, and it did not take off until 2018. In that year’s annual report, the company mentioned the channel structure adjustment.

  In recent years, thanks to the rapid development of the Internet, online e-commerce has become more and more prosperous. According to the annual report, from 2018 to 2020, the company’s online channel revenue basically maintained an increase of about 60%, and the growth rate from 2021 to 2023 was also over 40%. In this process, in 2019, the online channel revenue of Polaiya was 1.655 billion yuan, accounting for 53.09%, which officially exceeded the offline channel revenue of 1.462 billion yuan, accounting for 4.691%. After that, the gap between the two sides further increased. In 2023, the online channel revenue of Polaiya was 8.274 billion yuan, accounting for 93.07%, and the offline channel was.

  At the investor exchange meeting in May 2023, Polaiya said that 2023 is the first year of offline opening. According to the annual report, the company’s offline channel revenue experienced a slight increase of 7.35% in 2023 after experiencing a decline in 2021 and 2022.

  In this regard, Zhan Junhao, a well-known strategic positioning expert and founder of Fujian Huace brand positioning consulting, said in an interview with the reporter of China Times that "Polaiya’s tropic of cancer is mainly based on the comprehensive consideration of market trends and company strategy. As consumers’ demand for offline shopping experience gradually picks up, Polaiya sees the potential and opportunities of the offline market. At the same time, the company also hopes to further enhance brand awareness and market share through the expansion of offline channels. "

  As we all know, in the current market environment, the offline market of beauty products is basicallyEstee LauderInternational beauty giants such as L ‘Oreal occupy it. How will Polaiya end up "grabbing food" with international beauty giants? At the performance exchange meeting held on April 25th, Fang Yuyou replied to a reporter’s question from China Times, saying that the offline channel planning of the main brand Polaiya in 2024 is mainly divided into daily chemical channels and department stores, in which the daily chemical channel will continue to explore and explore the incremental opportunities of channel outlets and explore cooperation opportunities with different formats/industries. The department store channel level will focus on influential business circles and large department stores groups, and plans to open offline stores in many shopping centers across the country. In addition, the company will continue to upgrade.

  Create a second brand

  Polaiya’s own brands include skin care brands Polaiya, Yuefushi, makeup brand Caitang and Off&Relax, among which the main brand Polaiya has always accounted for about 80% of its revenue. The rise of the main brand Polaiya is inseparable from the successful implementation of the big single product strategy. In the 2020 annual report, the company first proposed to implement the strategy of large single products, and created large single products such as ruby essence and double anti-essence. After that, the company continuously upgraded and expanded these products, and at the same time, it was assisted by marketing promotion.

  In those years, Polaiya continued to expand the popularity and influence of its products by inviting celebrity spokespersons, official announcements and China Aerospace IP to jointly launch marketing projects on important social issues such as gender equality, family responsibilities and the growth of young people.

  This also means that Polaiya needs to spend a lot of promotion expenses. Since 2020, its sales expense ratio has increased continuously, from 39.9% in 2020 to 44.61% in 2023. From 2020 to 2022, the company’s sales expenses were 1.497 billion yuan, 1.992 billion yuan and 2.786 billion yuan respectively, of which the image promotion expenses reached 1.226 billion yuan, 1.673 billion yuan and 2.786 billion yuan respectively. In 2023, its sales expenses were 3.972 billion yuan, an increase of 1.186 billion yuan or 42.59% year-on-year. In this regard, the company said that it was mainly the incubation of new brands, the exploration of offline channels and overseas channels that led to an increase of 1.114 billion yuan and an increase of 4.604% year-on-year.

  While successfully building the main brand, Polaiya also wants to build a second brand. At this performance briefing, when Fang Yuyou replied to investors about ensuring their own brand positioning, he not only said that he would continue to enhance the strength of the company’s large single product, and continue to build and optimize the core large single product matrix, but also said that he would serve the second brand echelon with embryonic form and the brands that are constantly incubating to form a brand matrix with skin care, make-up and personal care as embryonic forms.

  At present, Caitang is the most powerful player in its second brand. In 2019, Polaiya acquired the professional makeup artist brand "Caitang". For Caitang, the company chose the same building method as the main brand, through the big single product strategy and marketing promotion. In 2023, the brand’s revenue was 1.001 billion yuan, second only to the main brand Polaiya, accounting for 11.26% of the revenue. It should be noted that from 2021 to 2023, the revenue growth rate of Caitang was 103.48%, 132.04% and 75.06% respectively.

  In this regard, Zhan Junhao believes that the slowdown of Caitang’s revenue growth is mainly related to factors such as fierce market competition and changes in consumer demand, but it still has great potential. As long as it can accurately grasp market trends and consumer demand, it is possible to achieve sustained and steady development.

  For the planning of Caitang in 2024, at the performance conference, Fang Yuyou replied to a reporter’s question and said that mainly from the aspects of brand, product, marketing and channel, the brand continued to take "China makeup is original and beautiful" as the brand expression, and the product continued to consolidate the strategy of big single product, maintaining the TOP position of the existing facial makeup industry, focusing on the category of big makeup, and marketing penetrated the mind and channel of "professional makeup artist brand customized for face of china"JD.comAs the core channel, strive for top ranking.

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Us media: Biden also nominated a female official to be the director of CDC.

  Rochelle Valensky (official website, Massachusetts Central Hospital)

  Overseas network December 7 thAccording to a report by Politico on the 6th local time, President-elect Biden will appoint Rochelle Wallensky as the director of the Centers for Disease Control and Prevention (CDC), and Wallensky will become another female VIP in Biden’s team.

  According to reports, Valensky was previously the dean of Massachusetts Central Hospital, in charge of infectious diseases, and she was also a medical professor at Harvard Medical School. Valensky will succeed Robert redfield, and redfield became the director of the Centers for Disease Control and Prevention (CDC) in March 2018. It is reported that after taking office, Valensky will assist Biden’s government to curb the COVID-19 epidemic.

  According to reports, the US Centers for Disease Control and Prevention called on people to wear masks for the first time on the 4th. This opinion is consistent with Biden’s previous proposal to implement a "mask order" nationwide, but many Republican governors have rejected Biden’s request before. (Overseas network Wang Xiaoyu)

Life service industry accelerates digital transformation.

Enrich application scenarios and improve consumer experience, and new formats and new models are constantly emerging.

Life service industry accelerates digital transformation.

Life service industry is an important field to promote consumption, benefit people’s livelihood and stabilize employment. With the acceleration of high-quality development, the proportion of life service consumption in total service consumption has been increasing. According to the data of the National Bureau of Statistics, in 2023, the added value of the service industry accounted for 54.6% of the GDP and contributed more than 60% to economic growth. The per capita service consumption expenditure of residents increased by 14.4%, accounting for 45.2% of the per capita consumption expenditure, an increase of 2 percentage points over the previous year.

At present, what are the new trends and highlights of the life service industry, and how to promote the expansion and upgrading of the life service industry to better meet the people’s growing needs for a better life? The reporter interviewed this.

Enrich application scenarios and optimize consumption experience.

"The whole decoration service is visible, convenient and reassuring." Zhang Feng, a resident of a residential area in Chaoyang District, Beijing, said that he didn’t have time to go to the scene to watch the progress because of his busy work. After comparison, he chose the digital home improvement service provided by the bedding package. During the renovation, he connected the camera of the construction site through his mobile phone, so that he could check the renovation site in real time and keep abreast of the renovation progress. In the end, the renovation period of the house was 5 days earlier than expected.

"You can order food by scanning the code with your mobile phone, and you can also check out online with information such as price and weight." In a hot pot restaurant in Chengdu, Sichuan, Li Li, a customer who uses Alipay applet to scan the code to order food, said. After ordering, the order began to flow in the restaurant digital management system. Soon, all the dishes were on the table. Song Qi, the head of the restaurant, said that the linkage between the front hall and the back kitchen is very important for the operation of the restaurant. In the past, waiters wrote records by hand according to customers’ requirements, and it was easy to make mistakes in the docking process between the front hall and the back kitchen, which affected the dining experience of consumers. Now customers order their own food, and the information is automatically transmitted to the kitchen. The whole process is digital, convenient and accurate.

In recent years, with the wide application of a new generation of information technology represented by big data, cloud computing, blockchain, etc., the digital transformation and upgrading trend of the life service industry is obvious, and new formats and new models are constantly emerging, bringing new experiences to consumers and injecting new impetus into the upgrading and expansion of the industry.

According to the data released by Meituan, the consumption frequency of residents’ living services is increasing year by year. In 2023, the transaction volume of domestic services such as housekeeping, washing and maintenance increased by 100% year-on-year, and consumers aged 20-35 accounted for more than 70%, with rapid growth in third-tier and below cities. The emergence of subdivided new services, such as sorting and storage, land reclamation and cleaning, has become a new growth point in the life service market. The popularity of home appliance repair and other services, including trade-in, has increased. As of March 12, the number of merchants providing trade-in services on Meituan has increased by 300% year-on-year, and group purchase sales have increased by 150%.

The "Overall Layout Plan of Digital China Construction" issued by the Central Committee of the Communist Party of China and the State Council clearly stated that "the intelligentization of digital life should be popularized, and a smart and convenient life circle, a new digital consumption format and an intelligent immersive service experience for the future should be created". In December last year, the Ministry of Commerce and other 12 departments jointly issued the Guiding Opinions on Accelerating the Digital Empowerment of Life Services, and put forward 19 specific tasks and measures around five aspects, such as enriching application scenarios and filling development shortcomings, to guide the digital transformation and upgrading of life service industry and achieve high-quality development.

"Digitalization is an important direction and effective path to expand and improve the quality of life service industry." Hong Yong, an associate researcher at the Institute of E-commerce of the Research Institute of the Ministry of Commerce, believes that accelerating the digitalization of the life service industry and enriching the application scenarios of the digitalization of life services can effectively improve the consumer experience. We must continue to support the strengthening of digital empowerment in areas closely related to people’s lives, such as business services, transportation, cultural tourism, education, medical care and health, and enrich digital application scenarios so that people can enjoy more efficient, convenient and high-quality life services.

Improve service efficiency and increase effective supply.

"As long as the goods are put into the shopping cart, they can be checked out by mobile phone at any time, and they can automatically receive coupons." Recently, in a Lianhua supermarket in Xihu District, Hangzhou City, Zhejiang Province, Guo Lihua, a consumer who came to shop, put the goods in front of the camera installed on the shopping cart and scanned them, so that he could see the prices of all the goods and then check out by himself. If the selected goods have discounts, the supermarket will push the coupons through Alipay applet and automatically deduct them at checkout. This smart shopping cart brings consumers a convenient shopping experience while shopping, collecting coupons and settling accounts, and also helps businesses reduce costs and increase efficiency. According to estimates, after using the smart shopping cart, the unit price of supermarket customers has increased by about 20% on average.

Li Yongjian, a researcher in national academy of economic strategy, believes that China’s consumer demand for living services is growing, but the effective supply is relatively insufficient, and the service efficiency and level need to be improved. Accelerating the embrace of digitalization can improve service efficiency, increase effective supply and accelerate the development of modern service industry.

To promote the digital transformation of the life service industry, we must actively support the development of new technologies, new formats and new models. By building a digital life service empowerment center and cultivating a digital life service platform, we will provide digital scene support for the transformation and upgrading of traditional life service enterprises. It is also necessary to strengthen the application of digital technology, support technological innovation, and explore the potential of digital development.

Community is the main place of life service industry. Hong Yong said that it is necessary to build a digital life service community and block, improve the service function of a quarter-hour convenience life circle, optimize and improve the comprehensive convenience service capabilities such as food delivery, delivery, food delivery and medicine delivery, and strengthen the popularization and application of intelligent devices such as intelligent charging piles, logistics vehicles, intelligent take-out cabinets, intelligent express mail (letter package) boxes and automatic fresh food sales terminals to provide a safer, more comfortable and convenient digital intelligent living environment for community residents.

"The trousers are open, and it can be easily solved without leaving the community." Cai Jia, a resident, felt the convenience of community life service at the Swan Home Community Butler Store in a community of Meixi Lake in Changsha, Hunan. This small shop embedded in the community has added new services such as dry cleaning, skills training and sewing on the basis of providing residents with traditional domestic services such as cooking hourly workers, various cleaning, nanny, child-rearing sister-in-law and old-age care workers. "We give full play to the advantages of system digitalization, service standardization and full chain guarantee system accumulated for many years, increase the supply of high-quality community domestic service, and provide residents with one-stop family service solutions." Xiao Dianxun, the person in charge of Swan’s arrival, said.

Accelerate the filling of shortcomings and lay a solid foundation for development.

"It used to be much more convenient to call a car and walk to the door of the community." Lin Shuhai, a 69-year-old retired college teacher in Yangpu District, Shanghai, said that his wife often needs to go to the hospital for physical examination, but it is inconvenient to move, and every round trip is a problem. Now, Lin Shuhai can call a taxi with one button through the "Didi Senior Edition" applet, and can easily take a taxi without entering the destination. At the end of the trip, choose online or offline payment according to the actual mileage.

According to reports, as of September 30, 2023, Didi taxi service has covered 355 cities, providing more than 100 million taxi services for 3.85 million elderly people, with a cumulative service mileage of about 800 million kilometers.

Experts said that it is necessary to improve digital applications and services for the elderly and the disabled, promote the aging transformation and information barrier-free construction of mobile phones, smart TVs and intelligent rehabilitation AIDS, and develop intelligent terminal products suitable for the elderly and the disabled.

Li Yongjian said that the digitalization of the life service industry has achieved remarkable results, but it still faces the problem of uneven digital development level between industries, regions and upstream and downstream of the industrial chain. In this regard, relevant enterprises should play a leading role and help more life service enterprises to accelerate digital transformation.

Experts suggest that efforts should be made to fill the shortcomings, focusing on the imperfect digital infrastructure construction of life service industry, the relative lack of intelligent technology suitable for the elderly and the disabled, the shortage of digital talents, and the need to strengthen data security, so as to strengthen the digital infrastructure construction of life services, improve digital applications and services for the elderly and the disabled, cultivate digital professionals, enhance the ability of data security protection and integration application, and further consolidate the foundation for high-quality development of life services.

Hong Yong believes that with the continuous advancement of digitalization of life services, future application scenarios are expected to be further enriched. For example, in the field of transportation, accelerate the construction of smart railways, smart highways, smart ports, smart waterways and smart civil aviation; In the field of cultural tourism, develop new formats and new modes such as virtual display, intelligent navigation and online broadcast; In the field of education, build a new model of deep integration between online and offline; In the field of medical and health care, optimize services such as Internet hospitals, telemedicine and online health consultation.

The relevant person in charge of the Department of Service Trade and Business Services of the Ministry of Commerce said that it will work with various departments and localities to do a good job in policy implementation, promote the digital transformation and upgrading of the life service industry, and give play to the important role of the life service industry in promoting consumption, benefiting people’s livelihood and stabilizing employment, and better serve and build a new development pattern. (Reporter Kelly)