PIARA, a cutting-edge makeup brand, was born out of bounds, and it is unstoppable.
Recently, as an emerging avant-garde cultural makeup brand specially designed for the Z generation, Piara Peiran takes "embracing freedom and expressing oneself" as the brand proposition, and guides the true colors through bold color application. The first batch of new products covered three product lines: facial makeup, eye makeup and lip makeup, and announced the official opening of Tmall flagship store. Tear off the label and break the shackles of stereotypes. PIARA Beauty will make a diverse and inclusive beauty culture and achieve "You""Infinite expression of.
(PIARA Perran brand main KV)
Your "makeup" is your expression.
"Embrace freedom and express yourself" is the brand spirit of PIARA Perran makeup. PIARA Perran is committed to creating a diverse and inclusive beauty world for the maverick and individualistic Z generation young people, using breakthrough colors and products, boldly trying and bravely expressing themselves. Personality and self-confidence are synonymous with generation Z people, and pleasing themselves and trying new things become their consumption motives. Under the new trend of Yan value economy, beauty has also become the carrier of their personality bloom and self-identity. Make-up should not be a cover-up and rendering, but a way to drive individuality and explore freedom, infinity and truth. For everyone, make-up is to represent you, use makeup as an export of "realism" and empower yourself. PIARA Peiran grasps the cutting-edge art and color fashion from the international perspective, inherits the new, and develops makeup products for the emerging young consumer group Z generation. Take PIARA as the brush stroke of self-expression, and draw closer to the true color of self by makeup.
Color is expression, and the circle is broken.
PIARA, as a pioneer culture make-up brand, is no longer "convergent" by expressing it with colors. Guide the true nature of the z era with the more powerful momentum of adversity. Breakthrough colors and products are boldly tried to build a diverse and inclusive beauty world. PIARA explores the industry’s forward-looking trend from a new perspective, creates a cutting-edge situation, collides with a makeup culture that represents individuality and creativity, and uses circles to break the game. This advantage will continue to be consolidated through the listing of PIARA makeup brand. At the same time, the listing of PIARA make-up brand will also break through the homogenization characteristics of existing make-up products and launch make-up products that can establish emotional connection and spiritual resonance with the Z generation.
(PIARA makeup)
Product packaging, with psychedelic mirror texture, with bright starry symbols, creates a unique personality and imagination of future technology, and the tension of simple layout makes every detail exquisite. Being close to the aesthetics and experience of Z generation consumers has become the soul choice for them to express themselves.
Not only packaging, but also quality is a benchmark for international brands. PIARA cosmetics strictly adhere to quality, grasp the cutting-edge art and color fashion from the international perspective, reach in-depth strategic cooperation with the international level supply chain, select global high-quality raw materials and technologies from product research and development to consumer delivery, and focus on research and development and innovation. As a supplier and manufacturer of "PIARA", the stable supply chain not only presents the characteristics of rigorous details and quality and safety of international makeup, but also has the professional and high-quality characteristics of high chroma, saturated color and lasting makeup.
Make-up revolution with multiple solutions to one problem
PIARA’s make-up products are all entry-level choices for young people aged 18-25, which not only conform to the characteristics of aesthetics of the times, high cost performance, easy to use, but also meet the market demand. Make-up products listed for the first time include X items in three series: face makeup (base makeup), lip makeup and eye makeup, which are sold simultaneously in Tmall flagship store.
Basic makeup trilogy: pre-makeup milk+concealer+loose powder
-the secret of clear makeup without taking off makeup
Base makeup is not only the basis of makeup, but also the key to determine the texture of makeup. PIARA base makeup series has developed three base makeup products aimed at two major issues that everyone is concerned about-makeup removal and floating powder.
Pei Ranhuan takes fresh face makeup before 30ml.
Contains 60% plant essence, a touch of water, quickly grasp the powder mask, grasp the bottom makeup;
Peiran Air Soft Focus Light Face Powder 8g
Porous hollow powder, light and thin, matte and soft-focus particles, instantly freeze the soft fog makeup;
Perran Silk Soft Traceless Concealer 10g
High-magnification "hidden" granules, too busy to fit, not dry or stuck powder. Light and dark color modification, multiple color number selection.
"See" unscrupulously plays with color eye makeup.
Color eyeliner, with flickering eyelashes, can make you light up in the crowd in an instant.
Peiran colorful eyeliner glue pen 0.05g
1.5 mm ultra-fine eyeliner glue, rich in ultra-fine soft particles, quick-drying film, waterproof and oil-resistant, and various colors help to create smart, rich and deep eyes.
Perran slim long curly styling mascara 6g
16 rows of bristles on all sides, 3D mesh wrapping technology, durable, waterproof and sweat-proof.
Personality essential texture lip makeup
Perran Glaze 4.5g
Moist and clear gel texture, jelly-like brilliance, color locking technology, lasting makeup effect, individuality and daily life; The upper lip is bright and stylish, which is the basic item of beauty!
Peiranpei Ranrou fog satin powder lip mud 2g
Soft matte texture, dumb and dry, soft cream puff touch, care for every inch of lip skin, no lip lines.
The birth of PIARA Peiran once again defined the color trend of make-up. Beauty has no limit, just like the vast starry sky, which is infinite and unknown, and multiple collisions lead to a makeup culture with multiple solutions. Have attitude, value and quality! PIARA Perran brings a fresh force to the domestic cosmetics market!